Stuctural Packaging Design.
Understanding a brand and it's personality is key to developing great packaging design. Structural packaging not only functionally protects, it also has to be intuitive to use and reinforce the brand values. During his 26 years experience, Norm Edwards has worked on a huge diversity of structural packaging projects. A selection of brands have included Cadbury, Tesco, Lynx, Disney, Galaxy, Domestos, Mars, Hugo Boss, Zeneca Agrochemicals and Philips.